Built on Honesty, Not Hype

I know how easy it is to get lost in fitness hype and quick fixes. That’s not what this page is about. Everything here is stuff I’ve personally tested, used, and found genuinely useful. No sponsorships, no gimmicks, just honest tools and systems that can actually help you build a stronger, healthier body.

Scoop whey protein

Nutrition

Unlock peak performance in every workout and everyday life. Build strength, endurance, and energy.

Man, back and muscle with silhouette, studio and shadow for wellness, health and strong by black background. Bodybuilder guy, shirtless and fitness with skin, aesthetic and power in dark for art

Free Training Program

Craft a physique that turns heads lean, defined, and striking.

Fitness Gym background equipment barbell and dumbbells on white table with black frame dark brick wall background

Equipment

The right tools strip away excuses, simple, durable gear that keeps your progress non-negotiable.

Top view of black photorealistic notebook on black background.

Recommended Free Resources

  1. YouTube Channels – Straight-talking fitness education, training breakdowns, and no-BS advice.
  2. Apps & Tools – The digital aids that make tracking, progress, and consistency effortless.
  3. I’ve done the filtering for you. If it’s listed here, it’s because it’s genuinely worth your time.

Nutrition

Fuel with precision the right nutrients turn effort into lasting results.
An image of a phone displaying macros being tracked by the app foodnoms

FoodNoms (Free diet tracking app)

£0.00

View
Your physique is only as good as your fuel, and your fuel is only as good as your awareness. FoodNoms tracks every calorie and micronutrient with precision, turning guesswork into clarity. Whether you’re cutting fat, building muscle, or simply eating smarter, FoodNoms gives you the numbers that shape results.

Free

Calorie, macro and micro nutrient tracking

Free version includes bar code scanner for faster logging

Person holding up a multivitamin tub

Essential Vitamins Bundle (A‑Z Multivitamin + Vitamin D)

£9.99

Image shown is a representation. See the link for the exact product details.

View
Your training is only as good as your recovery, and your recovery is only as good as your micronutrient status. An A‑Z multivitamin paired with Vitamin D ensures you cover all bases: immune health, energy production, hormone balance, bone strength, and cognitive clarity. Think of it as a foundation that supports every system in your body, especially when life gets hectic and diet isn’t perfect.

Aids energy production

Helps the immune system

Boosts cognitive function

Chocolate Protein Powder
Popular

Protein Powder (Dairy‑Free, Skin‑Friendly)

£34.42

Image shown is a representation. See the link for the exact product details.

View
Clean Fuel for Lean Muscle. Building a strong body requires adequate protein, but digestive issues and acne can derail your progress. A dairy‑free, skin‑friendly protein powder solves that problem. It delivers a complete amino acid profile without the bloating, inflammation, or breakouts that often accompany whey. Mix it post‑workout or as a meal replacement to support muscle growth and recovery while keeping your digestion and complexion clear.

Clearer skin

Muscle growth

Complete amino acid profile

Creatine Monohydrate

Creatine Monohydrate

£36.99

Image shown is a representation. See the link for the exact product details.

View
Creatine is the most researched performance supplement on the planet, and for good reason. It helps your muscles produce energy during high‑intensity training, leading to greater strength, improved endurance, and faster recovery. It’s simple, inexpensive, and proven to work. If you want to lift heavier, sprint faster, or push harder, creatine is your secret weapon. The single best £30 investment for your body.

Better endurance

Faster recovery

Helps cognitive function

Better Body

The 1% Physique Framework

This isn’t another cookie-cutter workout plan. The 1% Physique Framework distils the exact training, nutrition, and recovery principles that I personally use. It’s simple, minimalist, and brutally effective designed for men who want more than muscle, who want a body that commands respect.

Equipment

Minimalist tools, maximum return no excuses, just progress.
Adjustable dumbbells on the floor outside

Adjustable Dumbbells

£23.99

Image shown is a representation. See the link for the exact product details.

View
With a pair of adjustable dumbbells, you have the power of an entire gym in a small corner of your room. These tools allow you to train every muscle group, scale the load as you progress, and never miss a workout due to travel or gym closures.

Adjustable

Perfect for beginners to experienced lifters

A muscular guys arm beneath a pullup bar
Popular

Pull‑Up Bar (Doorframe)

£21.99

Image shown is a representation. See the link for the exact product details.

More info
Pull‑ups are the ultimate test of upper‑body strength and control. A sturdy doorframe bar lets you practice them at home, on your terms. It strengthens your back, biceps, shoulders, and grip while reinforcing core stability.

Build your back and arms

Weekly Challenges

Expert Seminars

Man waring an orange jumper sat on a wall holding a black water bottle

Water Bottle (2 L Transparent, Marked for Hydration)

£13.57

Image shown is a representation. See the link for the exact product details.

View
Hydration influences everything from performance to mood, yet most men don’t drink enough water. A 2 L transparent bottle with markings keeps you accountable. You see your progress throughout the day and know exactly when to refill.

Helps you stay properly hydrated

Benefits your mood and performance

Man wearing a lifting belt

Lifting Belt

£34.99

Image shown is a representation. See the link for the exact product details.

View
A quality lifting belt isn’t just gear it’s protection, stability, and confidence under the bar. It braces your core, improves form, and unlocks heavier lifts without risking your spine. When the weight gets serious, a belt is the difference between progress and plateaus.

Adjustable

Unlocks heavier lifts safely

Recommended Resources

The internet is full of voices, but only a few are worth listening to. These are the creators I’ve personally learned from people who cut through the noise and deliver real value. If you want to accelerate your progress, start here.

Fitness & Training

Noel Deyzel – Straightforward advice from a veteran in the game. Noel makes complex training and nutrition principles simple to follow, while always emphasizing discipline and consistency. A must-watch for anyone starting or leveling up their physique journey.
Lexx Little – High-energy, relatable content from someone living the process in real time. Lexx shows the grind of building strength and aesthetics from the ground up perfect if you want motivation plus practical insight.
Jeff Nippard – Evidence-based training and nutrition explained in a way that’s easy to apply. If you like knowing why a workout or diet works, Jeff is one of the best at breaking down the science without overcomplicating it.

Mindset & Growth
Dan Koe – Minimalist philosophy for modern life. Dan teaches how to think clearly, design your lifestyle, and use discipline as leverage. His work is a reset button for your mindset simple, sharp, and practical.
Alex Hormozi – Business, discipline, and the psychology of success. Alex shares hard-hitting lessons on focus, execution, and leveling up, delivered with no fluff. His content isn’t just about business it’s about becoming the type of man who gets results.

Tools & Apps
LiftOff – A fitness tracking app that gamifies your workouts by ranking lifts, logging progress, and challenging consistency. It keeps training fun while holding you accountable to your numbers perfect for men who thrive on competition and measurable results.
FoodNoms – A clean, minimalist nutrition tracker that makes logging your meals effortless. Unlike cluttered calorie apps, FoodNoms focuses on precision and simplicity, helping you stay consistent without the overwhelm. It’s the best way to make sure your fuel matches your goals.

Disclaimer

The information on this page is for educational purposes only

Supplements: Results vary. Information provided here is not medical advice. Consult a healthcare professional before starting any new supplement, especially if you have pre‑existing conditions or are taking medication.

Fitness Equipment: Use equipment responsibly and at your own risk. Follow manufacturer instructions and take necessary precautions to avoid injury.

We may earn commissions from affiliate links at no extra cost to you; this supports the free content we provide.