Built on Honesty, Not Hype
Most guys want to look sharp, but it’s hard to know what actually works. This page cuts through the noise, no overpriced hype, just the products I use myself to make looking good simple and stress-free.
Skincare
Skincare doesn’t need to be confusing; we’ve cut out the stress and picked the best products that actually work. This is the exact done-for-you routine I use daily, so you get clear, healthy skin without wasting time or money.
Fashion and Fragrances
The right outfit and scent don’t just change how you look, they shape how you’re remembered. I’ve cut it down to timeless pieces and proven fragrances, so stepping out sharp and confident is effortless.
Grooming
Looking sharp is all in the details. These tools keep you clean, fresh, and confident with zero hassle.
Hair Care
Your hair sets the tone for your whole look. These products keep it strong, healthy, and easy to style without the guesswork.
Skincare
Skincare shouldn’t be stressful. I’ve done the work for you. This simple routine is all you need for clear, healthy skin every day.
Cerave Hydrating Cleanser £11.81
A gentle face wash developed with dermatologists, this cleanser removes dirt without stripping the skin’s natural moisture. It uses ceramides and hyaluronic acid to restore the protective barrier while locking in hydration. It’s non‑comedogenic and fragrance‑free perfect for sensitive or acne‑prone skin. Use nightly.
Image shown is a representation. See the link for the exact product details.
Cerave Moisturising Cream £11.30
The simplest way to keep your skin looking fresh. This fragrance-free formula is packed with ceramides and hyaluronic acid to strengthen your skin barrier, lock in hydration, and protect against daily stress. Use nightly for smooth, healthy skin that actually lasts.
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La Roche‑Posay SPF 50 Tinted Fluid £12.60
This mineral sunscreen uses titanium dioxide and iron oxides to provide 100% mineral broad‑spectrum SPF 50 protection while giving skin a healthy glow. The oil‑free formula is weightless and fast‑absorbing with a matte finish. It is water‑resistant for 40 minutes and ideal for sensitive skin. It’s free from chemical filters, fragrance, and parabens, perfect for daily wear.
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Exfoliant (Optional but ideal) £13.20
A gentle face scrub that removes dead skin cells so your moisturiser actually penetrates, unclogs pores to prevent ingrown hairs and razor bumps, and leaves skin smoother and more even. Use once or twice a week less is more.
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Doctorly YT channel
This is the YT channel I personally watch/learned from. If you would like further help with your skin, I highly recommend watching some of their videos for advice.
Collagen Supplements £6.99
Collagen powders contain hydrolyzed peptides that improve skin hydration and elasticity and reduce wrinkles over 8–12 weeks. They also support your skin’s barrier and help wound healing. Mix one scoop into your morning drink; it’s an internal glow‑up that compounds over time.
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Fashion and Fragrances
Look good, smell better.
Pendant £9.99
A simple pendant does more than fill space on your chest. Choosing a symbol that resonates like a feather for freedom or an anchor for stability sparks conversations and tells a story about who you are. Opt for a piece in brushed silver or matte black; it layers well over a T‑shirt or under a collar. I personally like the kind of style linked below.
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Minimalist Watch £81.90
Whether you pick a Casio Edifice, Seiko, MVMT or the Timex Weekender, a minimalist watch quietly shouts reliability. Seiko and MVMT offer iconic designs that are affordable yet stylish, while the Weekender’s Indiglo face works from the boardroom to the bar. Think of your watch as an “entry‑level luxury” that makes you look punctual, polished and present. The Casio Edifice is my personal favourite, which I have linked below.
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Bracelets £5.99
Stacking a leather bracelet with a beaded piece instantly elevates any outfit. Leather gives you a mix of ruggedness and sophistication, while gemstone beads like Black Onyx or Tiger Eye add aesthetic value and symbolic meanings such as protection or courage. Historically, bracelets have signalled status and style, and today they’re versatile enough to layer with a watch. Go minimal one or two pieces per wrist is plenty.
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Tom Ford Tobacco Vanille / Oud Wood £123.25
For a long-term anchor, Tom Ford’s fragrances are investment pieces. Tobacco Vanille is a spicy oriental with top notes of tobacco leaf and spices, a heart of vanilla, cacao, tonka bean and tobacco blossom, and a base of dried fruits and woods; it lasts 10–12 hours with strong projection and suits autumn/winter evenings.
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Paco Rabanne Invictus Victory (Budget Alternative) £54.40
Invictus Victory is a dark, boozy scent with deep woodiness in the base and a whiskey note in the heart confident and masculine. It’s a crowd-pleaser that lasts 8–9 hours and projects authority without overpowering. Ideal for cooler weather or nights out, it offers designer quality at a mid-range price.
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Club de Nuit Intense Man £26.58
This is the budget king of bold fragrances often called the closest affordable match to Creed Aventus. With a citrusy blast up top that settles into smoky woods and musk, it’s powerful, masculine, and built to turn heads. Performance easily outshines its price tag, making it the go-to choice if you want a statement scent that lasts all day (and night).
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Transform Your Life Today
Want a simple, no-BS roadmap to upgrade your looks? Grab the free guide it breaks down everything you need to look sharper, feel more confident, and stand out without the confusion.
Grooming - Baseline Physical Maintenance
Your grooming routine should be effortless yet effective. These tools and products keep you polished without fuss.
Philips OneBlade Electric Razor £58.99
A game‑changer for men who hate shaving. The OneBlade trims, edges and shaves any length of hair with a 360° blade that flexes in all directions. The dual‑protection system and glide coating deliver a comfortable shave, and the 5‑in‑1 comb lets you customise length. It’s waterproof, includes a skin guard for sensitive areas and runs for 60 minutes on a single charge.
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Manicure Set £5.99
Good style isn’t just clothes and fragrance your hands say a lot too. A simple, sharp manicure set keeps your nails tidy and your look polished without any effort. It’s an easy upgrade that makes you look more put-together in every situation.
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Precision Body Trimmer £18.99
Clean grooming isn’t optional; it’s part of showing up sharp and confident. This trimmer is built for sensitive areas, giving you a smooth, safe cut without nicks or irritation. Simple, discreet, and effective, the easiest way to stay fresh and put-together everywhere.
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Hair Care
Your hair sets the tone for your whole look. I’ve cut through the noise and picked the products that keep it strong, styled, and effortless every day.
SheaMoisture Curl & Shine Shampoo £7.78 + Conditioner £8.85
This all-natural duo uses coconut and hibiscus to gently cleanse, moisturise, and define curls, no sulphates, no nasties. Massage the shampoo into your scalp, then follow with the conditioner to hydrate, detangle, and boost natural shine. Perfect for thick, dry, or curly hair. (If you have thinner or straight hair, this product is still great, just apply sparingly to prevent your hair from becoming greasy.)
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Heat Protectant £7.07
Heat styling can wreck hair; a quality protectant forms a barrier between your hair and your tools, sealing in moisture and fending off frizz. Spray on before blow‑drying, curling or straightening to keep hair healthy and shiny.
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Sea Salt Spray £12.95
For effortless texture, sea salt spray is your go‑to. It uses natural mineral salt to encourage hair to fall in beach‑like waves and is infused with moisturising panthenol for hydration and UV protection. Just a few sprays boost volume, give a grippy matte finish and can be diffused for bouncy waves. Works on all hair types.
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Diffuser £9.49
If you have waves or curls, a diffuser attachment is essential. It disperses air evenly, minimising frizz, adding volume and enhancing your natural curl pattern. Use on low heat to decrease drying time and keep your hair defined.
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Professional Disclaimer
The information on this page is for educational purposes only. Skincare results vary; perform a patch test and discontinue use if irritation occurs. Supplements are not medical treatments consult a healthcare professional if you have underlying conditions or are unsure. All grooming practices should follow manufacturer guidelines. We may earn commissions from affiliate links at no extra cost to you; this supports the free content we provide.